Next-Gen E-Commerce Platform

The Challenge

A rapidly growing fashion retailer was held back by a slow, monolithic legacy platform. Mobile performance was poor, leading to high bounce rates, and the marketing team couldn't launch campaigns without developer support. They needed a solution that was blazingly fast, SEO-optimized, and easy to manage.

The Solution

We migrated them to a headless architecture using Next.js for the frontend and Shopify Plus for the backend. This decoupled approach allowed us to build a fully custom, app-like user experience while retaining robust e-commerce management tools.

• Server-Side Rendering (SSR)

  Utilized Next.js SSR for dynamic product pages, ensuring search engines can crawl every item perfectly while keeping initial load times instant.

• Edge Caching

  Deployed on Vercel Edge Network to serve static assets from the server closest to the user, virtually eliminating latency globally.

• Optimized Checkout Flow

  Redesigned the checkout process to be a single-page experience, reducing friction and cart abandonment significantly.

System Architecture

A composable, headless architecture that decouples the frontend from the backend, allowing independent scaling and rapid iteration.