
Next.js • Headless Commerce
Traditional Organic E-Commerce
Discover Premium Organic Jaggery Gur from Sustainable Organic Farms. A headless e-commerce experience blending tradition with modern performant web tech.
The Challenge
Zaiqa-e-Cholistan needed to bring their traditional, slow-crafted organic jaggery to a digital audience. They required an e-commerce platform that reflected the purity and premium nature of their product while offering a seamless, modern shopping experience. Standard templates felt too generic and slow.
The Solution
We designed a bespoke headless e-commerce site using Next.js. We focused on storytelling through visuals, using Framer Motion for subtle entry animations that evoke a sense of calm and nature.
Organic Aesthetic
A custom design system featuring warm earth tones and typography that balances modern readability with traditional elegance.
Blazing Fast Performance
Next.js static generation ensures pages load instantly. Images are optimized, and interaction is lag-free, boosting conversion rates.
Mobile-First Shopping
Recognizing that most traffic comes from social media, the entire checkout flow is optimized for mobile users.
System Architecture
A modern headless stack decoupled for speed and flexibility.
1. Presentation Layer (Next.js)
React components rendered on the edge. Tailwind CSS provides utility-first styling for rapid development and consistent design.
2. Animation & UX
Framer Motion handles layout transitions and scroll animations, adding a premium feel without sacrificing performance.
3. Commerce & Analytics
Integration with Google Analytics 4 and Facebook Pixel for full funnel tracking from landing to conversion.
Tech Stack
- Next.js
- React
- Tailwind CSS
- Framer Motion
- Lucide React
- Google Analytics 4
- Meta Pixel
